WHAT: Office of Prescription Drug Promotion
WHY: To protect the public health by ensuring that prescription drug information is truthful, balanced, and accurately communicated.
HOW: Comprehensive surveillance, enforcement, and education program, and by fostering better communication of labeling and promotional information to both healthcare professionals and consumers
WHAT ELSE: Bad Ad Program – Truthful Prescription Drug Advertising and Promotion
The Prescriber’s Role – Recognize and Report